In the mid-1950s Hudson was looking for ways to gain market share on the Detroit "Big Three". Hudson designer Frank Spring admired the new and fresh designs of the Italians and approached Carrazoria Touring of Milan to design a Hudson with Italian flair
Touring created a "Superleggera," Italian for "super light," coupe with an all aluminum uni-body, built over a steel tub chassis. The body featured radical streamlined air ducts on the front fenders for brake cooling, and triple faux exhaust pipes that are actually rear running, brake and backup lights.
This 2 view Digital Portrait features multiple unique "badging" which appears on the car.